OVS S.p.A. is Italy’s leading clothing retailer for men, women, and children, also active in the underwear, beauty, and home decor segments. The group operates through a vertically integrated business model that spans the entire value chain, leveraging a platform of proprietary brands designed to cater to diverse customer lifestyles.
Listed on Euronext Milan since 2015, the group reported 1,746 million Euro in sales and an EBITDA of 218 million Euro for the 2025 fiscal year. With a network of over 2,600 stores - primarily under the OVS, Upim, and Goldenpoint banners - the group offers a comprehensive portfolio of own brands, including PIOMBO, OVS Kids, Blukids, Stefanel, Les Copains, Shaka, and CROFF.
Product development is entrusted to a team of product managers, designers and merchandisers, which, with the support of the sourcing area, designs, develops and realises the merchandise mix at external suppliers, under the artistic lead of the creative director and the organisational lead of the product managers for the various product categories. Through its overseas offices the Group continuously monitors the risk level of its suppliers in relation to environmental and social issues, regularly conducting deep-dive audits. Considered among the most advanced players in its industry as regards sustainability, for three years running, from 2021 to 2023, it earned first place in the Fashion Transparency Index by Fashion Revolution.
In recent years, the Group has made significant investments in the digital transformation which have contributed to the company’s growth and competitiveness, with strategic initiatives regarding omni-channel retailing and digitalisation of the whole value chain, contributing to growth and competitiveness and improving the shopping experience. The innovative projects include modern sale systems with new functions to improve the conversion rate, “broadened availability” which makes in-store products also available through e-commerce, continuous replenishment planning (CRP), and new logistical automation systems which enable optimised distribution of goods by individual store. The enablers for these initiatives are cloud infrastructures, data lakes and microservices architectures which are part of the company’s new technological foundations.
As part of the Group’s investment plan an important investment project is underway in Puglia with the goal of creating a technological innovation hub - OVS Innovazione e Sostenibilità - for R&D projects for the digital transformation, artificial intelligence, cybersecurity and a multifunction centre (35,000 sq.m.) to handle and reuse clothing with a view to the circular economy. The initiative, which has been realised through the Plan Agreement of the Puglia Region targeted at large companies, envisages a total investment of € 33 million and the recruitment of 125 people including both graduates with digital skills and specialists who will be deployed in renewing the garments and in the activities linked to the multifunction centre.
Thanks to the continuous growth and attractiveness of its product offer, the OVS Group with its brands is an excellent investment opportunity for commercial partners operating in franchising in Italy and abroad.
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