OVS LAUNCHES ITS TV AD: "KIDS ARE OUR BEST DAY EVER". AND WINS THE “DIVERSITY MEDIA AWARD” WITH ITS AD CAMPAIGN: “LOVE PEOPLE. NOT LABELS

"Kids are our best day ever", says the tagline, because kids are our genuine anchor of salvation, our future. Children's eyes open wide to a world that, luckily, nothing can stop. The images scroll to a soundtrack of the famous Jimmy Fontana song, Il Mondo, “which has never stopped for a moment: night always follows day, and day will come...”   The faces of our very little protagonists tells us that birth and life will continue, in spite of everything. 

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Last modified: 2021 - 01 - 13

The "Piombo" brand is coming to over 500 Ovs stores

The brand is coming to dedicated OVS stores in autumn 2020, .

The partnership between OVS and designer Massimo Piombo has been stepped up. The PIOMBO brand is coming to over 500 OVS stores in Italy in Autumn 2020. These will be dedicated spaces where OVS customers will find the style and taste of this internationally famous designer, in affordably priced collections presented in characteristic, easily recognisable areas.

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Last modified: 2021 - 01 - 13

Christmas Jumper Day: OVS and Save the Children, together again this year for a Christmas that has taken children from Italy and the rest of the world to heart.

The exceptional face for the event is Elodie, who has put her name to the Christmas jumper and made an exclusive CD for this initiative.

For our fifth Christmas Jumper Day, OVS is once again working with Save the Children, the international organisation that has been fighting to save children all over the world and guarantee them a future, for over 100 years.

The special Christmas jumper, designed by a very popular singer, Elodie, will be on sale in selected OVS stores from 5 December and previewed online from the 4th.

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Last modified: 2021 - 01 - 13

OVS IS SELECTED AS ONE OF THE WORLD’S TOP 10 MOST IMPORTANT, INNOVATIVE BEST PRACTICES IN GLOBAL FASHION AGENDA’s (GFA) 2020 CIRCULAR FASHION SYSTEM COMMITMENT REPORT

This Italian brand has been selected by Global Fashion Agenda (GFA) as one of the most innovative companies, on the strength of its product circularity index (ECO VALORE).

Venice, 14 December 2020. It’s an important result for OVS, Italian women’s, men’s and children’s clothing sector leader, for its commitment to increasingly sustainable fashion.

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Last modified: 2021 - 01 - 13

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