OVS was founded in 1972, initially as "Magazzini Oviesse ", a division of Coin S.p.A. active in the management of department stores. The '70s and '80s saw the development of the model store with sales of apparel; goods’ variety was expanded with the introduction of household items, sporting goods, toys, perfumes and leather goods.


In order to further expand its presence in the country, in 1999 Gruppo Coin acquired the business unit non-food "Standa" including over 160 points of sale that, in the following years, were converted to outlets of today's OVS. In July 1999 ordinary shares of Gruppo Coin have been admitted to trading on the MTA.


In 2005 Gruppo Coin assigned the business segment consisting of the activities of today's OVS to the newly formed company Oviesse S.r.l., a wholly owned subsidiary of Gruppo Coin S.p.A. subsequently transformed into Oviesse S.p.A. In May 2005 mutual funds managed by French company PAI partners S.A.S. France acquired, through the company Financière Tintoretto S.A., the controlling interest of Gruppo Coin from Finanziaria Coin S.r.l., a company of the Coin family.


In December 2008 Oviesse S.p.A. acquired 100% of the share capital of Tre.bi S.p.A., owner of the chain of apparel stores Melablu, with over 60 outlets located mainly in shopping centers in the north-west of Italy, that as a result of the acquisition were converted to points of sale within the OVS brand.


In January 2010 Gruppo Coin acquired 100% of the share capital of Upim S.r.l., Italian leader in the clothing industry, active in the country with 135 directly operated stores under the brand UPIM and 15 stores under the brand BluKids, in addition to a network managed franchise with more than 200 stores.


In June 2011 Icon S.p.A., a company controlled by BC Partners secured funds, acquired the controlling stake in Gruppo Coin by the principal Financière Tintoretto S.A. From the month of September 2011, as a result of the completion of the compulsory IPO promoted by Icon S.p.A. on the remaining outstanding shares, ordinary shares of Gruppo Coin have been delisted from MTA.

In December 2011 Oviesse S.p.A. acquired from Unitessile S.p.A. the business line of clothing and children's items branded "IANA" with 397 outlets, including 45 directly operated and over 150 franchised stores. During the first half of 2012, the distribution network previously branded "IANA" has been the subject of reconversion mainly in OVS Kids and Blue Kids.


In August 2012, continuing the path of consolidating its leadership role in the clothing market and in line with the strategy shared by the majority shareholder (funds assisted by BC Partners), Gruppo Coin acquired over 100 points of sale from the Bernardi chain, a major clothing retailer; and operated through the brands Bernardi and Go Kids, dedicated to children’s segment. A few Bernardi stores object of the acquisition were converted into points of sale OVS, while most of them were integrated or still are in the process of integration in the division UPIM.


In January 2013 the merger of the subsidiaries Oviesse S.p.A., Coin S.p.A., Upim S.r.l., Oviesse Franchising S.p.A. and Coin Franchising S.p.A. became effective into Gruppo Coin S.p.A. Following these corporate restructuring operations Gruppo Coin S.p.A. became the parent company of Gruppo Coin.


In April 2014 Gruppo Coin launched a corporate reorganization project, designed to separate the business unit consisting of the "division OVS-UPIM" that, from August 1, 2014, is assigned to the company OVS S.p.A.

  • years 1970:1972
  • years 1990:1999
  • years 2000: 2005
  • 2008
  • 2009
  • years 2010: 2011
  • 2012
  • 2013
  • 2014
Last modified: 2017 - 03 - 27