Oviesse Store Torino


OVS is the top Italian brand for men’s, women’s, and kids’ clothing, with over 1100 stores in Italy and the rest of the world. OVS offers an innovative shopping experience for customers through its e-shop and its network of stores that attract 150 million visitors every year.

Distinctive style, attention to quality, look and to constant renewal, are all features of the vast range of products devised and developed by a creative team that regularly works alongside well-known designers and talents from some of the world’s most important fashion colleges.

Over the past few years OVS has worked closely with influential figures from the fashion and art world, including Elio Fiorucci, Costume National, Matthew Williamson, and Jean Paul Gaultier.

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Oviesse Store Torino - Kids


OVS is the undisputed market leader in the Italian kidswear industry with the OVS KIDS brand, which has a market share of over 15%.
 In Italy 1 in 2 children wears OVS KIDS.

OVS KIDS is present in all OVS stores, as well as in a stand-alone format in over 300 stores in Italy and abroad. OVS KIDS is aimed at a target age of 0-14, with top-quality, value ranges and solutions able to combine practical wear and good looks to perfection. From the items in the Fagottino line, dedicated to baby’s earliest months and through to 36 months, then kids’ clothes up to age 8 and also items for older boys and girls, aged from 9 to 14.

OVS considers quality as an essential pre-requisite. For many childrenswear and underwear products, OVS uses Biocotton (grown without the use of any synthetic agricultural chemicals) and is certified by Oeko-Tex to make sure no chemicals are used in the garments.

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UPIM Store


Founded in Verona in 1928, Upim is the department store of reference when it comes to an accessible, affordable shopping service based on the actual needs of families. 

With over 400 stores, including shops dedicated to child clothing, in city centres, shopping malls and residential areas throughout Italy, Upim is there for people, every day. Its focus on contemporary trends and on actual lifestyles, paying attention to the needs of families and the requirements of its customers is what makes Upim a familiar, friendly and everyday presence, an authentic point of reference for the areas in which it is located.

Upim’s fashion ranges include collections for men and women, kidswear, with the  Blukids label with baby (0-36 months), kids (2-8 years) and junior (9-15 years) ranges that stand out for their use of natural fibres, and  also personal care items and homewares, with the Croff range.

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Upim Blue kids


Blukids is the Upim kids’ clothing brand. It has over 200 stand-alone stores in Italy and abroad, with an average surface area of 130-150 square meters, as well as being present in over 200 Upim stores.

It is a reference point for affordable, accessible shopping dedicated to meeting the daily needs of mums and kids. Blukids is there for kids at every age and stage, from school through to special occasions. Blukids offers baby (0-36 months), kids (2-8 years) and junior (9-15 years) collections, characterized by the use of natural fibres and by their excellent value for money. The offer is completed by underwear, accessories, footwear and toys.

For many childrenswear and underwear products Blukids uses Biocotton (grown without the use of any synthetic agricultural chemicals) and is certified by Oeko-Tex to make sure no chemicals are used in the garments.

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Last modified: 2020 - 05 - 21