OVS
Italy’s leading brand of clothing for men, women, and kids. OVS is about contemporary, essential Italian style at excellent value for money and with a good deal of attention to sustainability in the choice of materials and production processes.
OVS is progressively evolving its business model into a “phygital” marketplace, serving as a platform of vertical proprietary brands and guest brands, inclusive of international icons and unexpected discoveries brands.
With over 1,300 stores, OVS is present throughout Italy and abroad in the main city centers, shopping malls and residential areas.
OVS KIDS
OVS is the leading company on the Italian market for kids’ clothes, with a double-digit market share.
Its target consists of kids from 0 -15 years old, offering competitively priced clothing of the highest quality made with carefully selected raw materials, and developed to combine style and practical wear.
It is present in Italy and internationally with direct stores as well as through franchising.
PIOMBO
Contemporary fashion brand for men, women and kids, designed by Massimo Piombo. The collections express the famous Italian designer’s taste and talent in textile research, attention to detail, and flair in combining shapes and colours.
Piombo is in Italy with shop-in-shops that can be found in over 500 OVS stores, and with brand stores in Cortina d’Ampezzo and Forte dei Marmi.
LES COPAINS
Iconic Italian brand acquired by OVS S.p.A. in 2022. Les Copains stands out for its elegant, versatile style, dedicated to the contemporary woman who chooses to express herself with elegance at different moments in the day.
The brand can be found on corners inside OVS stores.
UPIM
Upim is an Italian family store and a benchmark for value for money, convenient and affordable shopping dedicated to the daily needs of families. It offers a local-based service, with a wide variety of ranges, including clothing for the whole family, beauty care, and homeware.
Attention to contemporary style and people’s real lives, taking into account the needs of families and the real needs of their customers, which make Upim an everyday presence, a tradition in the home and a genuine reference point for each store's local area.
BLUKIDS
Blukids is the UPIM clothing brand dedicated to children from 0 to 15 years. It offers safe garments because they are certified and quality guaranteed, always at a competitive price.
Blukids currently features 350 shops in Italy and abroad and over 300 corners in the OVS stores.
CROFF
CROFF is a historic brand in home decoration, dedicated to those who love easy, informal contemporary design to experience every day.
Its collections, with a unique style and an excellent value for money, are made by carefully selected European and international manufacturers. CROFF is present in Italy with standalone formats, shop-in-shops inside Upim stores, in city centres, shopping malls and residential areas.
STEFANEL
STEFANEL is the contemporary Italian clothing brand dedicated to women and famous for the design and quality of its knitwear. Established in 1959, it has been part of the OVS Group since 2021.
It has over 100 stores in Italy and abroad, with direct stand-alone formats and franchises, as well as corners inside department stores.
