Our Stores

Our stores are located in the cities historic centre, shopping centers and residential zones

Oviesse Store


OVS stores can be found in city centres, residential areas and shopping malls. They are present all over Italy, with an average retail area of about 1,500 sq m for the directly owned, full-format store, and about 150 sq m for OVS KIDS brand stores.

An important turning point was the opening of the flagship store in Corso Buenos Aires, Milan, designed by well-known architect, Vincenzo De Cotiis, the man behind the interiors of Excelsior Milano, the city’s luxury department store.

OVS is also present on e-commerce channels at national level with www.ovs.it and in the international marketplace with www.ovsfashion.com. It provides customers with an increasingly innovative omnichannel experience thanks to its click&collect service, virtual changing rooms and in-store interactive totems.

UPIM Store


With over 400 stores, Upim can be found in city centres as well as shopping and residential areas. Blukids has around 200 stand-alone stores in Italy and internationally, with an average retail area of 100-250 sq m, and it can also be found in 200 Upim stores.

Croff, Upim’s home decoration brand, can be found in Italy with stand-alone formats, and in 60 Upim sales points in city centres and residential areas, with an average retail space of 150 sq m.

OVS and OVS KIDS Stores

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UPIM Stores

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Discover Our Store around the world

Last modified: 2019 - 09 - 17